CIP (Consumer and Industrial Products)
Enterpulse has provided diverse solutions based on portal, SOA, and content management standards spanning product, distribution, manufacturing and logistics companies. From manufacturing companies like Exide and Rheem taking advantage of their BEA portal investment, to companies like Norfolk Southern allowing their business customers to access multiple applications and tools via a single interface, our CIP solutions are founded upon automating processes for better information and product data management. Additionally, our CIP solutions address product companies who pose unique needs for streamlining their retail point of sale operations and managing their online catalogs.
Take a look at some of our solutions:
Catalog Management
Companies offering consumer products need to ensure timely, quick-to-update online catalogs to keep their users coming back. Using an SOA-based framework, retailers and others can streamline the management of their catalogs using a repeatable set of services that can be implemented once and used across multiple sites and brands. The features, or "services", enabled through the Catalog Management solution offer easy-to-use templates that include:
- Catalog Hierarchy — Create and manage categories, as well as metadata and subcategories
- Product Offering — Create and modify products and offers, and check the compatibility with similar items
- Content and Images — Modify content and product descriptions, and associate images with products or items
- Pricing and Discounts — Apply discounts and calculate pricing, including price or contract reconciliation
- Bulk and Bundled Offerings — Create packages for "bundled" offers, modify those offers, and manage all business rules associated with product bundling or discounted bulk orders
Retail Point of Sale Solution
For a retailer, the ability for their salespeople to easily access an intuitive, user-friendly application that offers convenient, roles-based access to key transactional and customer service functions is paramount to sales and customer retention.
Applying a services infrastructure with applications delivered via a portal can help you connect with all of your critical systems and empower you to:
- Streamline the Entire Order and Service Processes — Help your salespeople quickly adopt to the point-of-sale application by integrating easy, intuitive screens and using information architecture best practices
- View Customer Info and Sales History — Get convenient access to a customer's entire sales history to address service plan issues or a customer's eligibility for returns, renewals or product upgrades
- View Inventory Data — Improve customer service and simplify formerly arduous supply chain processes with an instant view into stock availability
Recently, Enterpulse provided a Retail Point of Sale solution for one of the nation's largest wireless carriers. The team streamlined the mobile phone activations process, reducing a complex process to a few intuitive steps and allowing sales agents to easily complete a phone activation and perform critical customer service functions. Agents no longer relied on the call center to complete their tasks — in fact, user adoption more than doubled — and call center costs decreased dramatically.
Multi-Channel Click-to-Service Portal
Customer service ubiquity — giving your customers anytime, anywhere access to the services they need or the promotions you're targeting to them — is key to not only ensuring brand loyalty, but to increasing your sales. With Enterpulse's Multi-Channel Click-to-Service portal, your customers can easily tackle self-service functions through any channel they choose: on the Web, via Voice response with an IVR-capable call center, or with their own Mobile device or PDA. With the portal, you can:
- Offer customers the convenience of making a change to their account, paying a bill, or purchasing a new or upgraded product through any method they choose: online, on the phone, or using their mobile device
- Get immediate access to customer service without ever leaving the desktop via Click-to-Service technology
- Push out targeted promotions to multiple audiences — increasing visibility and potential for sales
- Maintain one instance of customer profile and promotion information with the portal's data access layer and services infrastructure — so that all channels call one source of up-to-date information
With Intervoice's IVR system, MobileAware's mobile content delivery services, and Enterpulse's services framework and BEA portal expertise, we've created a complementary solution for customers seeking multi-channel delivery of information and services. The result is a single, powerful solution for Web, Mobile, and Voice channels — all using the same infrastructure.
Segmented Service
Segmented service capabilities allow our clients — via an intuitive portal interface and underlying SOA framework — to configure processes to meet the needs of unique market segments or geographies. By customizing high-value services to specific segments — whether by geography, demographics, or other client-defined attribute — our clients can increase online adoption while decreasing customer acquisition costs.
For a major pharmaceutical company, Enterpulse created a dashboard to access Federal data reports, product formulary and pricing information, events calendar, contact information and more. These services are conveniently segmented to allow account managers to drill down by cluster, division, region, then district — providing unique views based on geographical location.
