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Enterpulse Applauds BEA Services Infrastructure Product Strategy
Services Infrastructure Designed to Help Move Customers’ Service-Oriented Architectures (SOA) Efforts from Pilot to Productio

Atlanta, GA (June 9, 2005) - Enterpulse today announced its support for a new Service Infrastructure product strategy introduced by BEA Systems, Inc. (Nasdaq: BEAS). Developed to help increase business agility while reducing IT cost and complexity, the Services Infrastructure products from BEA are designed to help companies manage the service-oriented architecture (SOA) lifecycle and swiftly assemble composite applications and processes in heterogeneous environments. BEA Service Infrastructure product family is designed to help companies make the transition from pilot to full enterprise-wide production of their SOA.

SOA is a software design approach that takes the discrete business functions contained in enterprise applications and organizes them into interoperable, standards-based services. These services can be combined and reused in composite applications and processes to meet business needs. Service infrastructure is a new category of enterprise software designed to help enable the successful deployment of SOA in business environments by allowing services to be discovered, secured, managed and assembled into composite applications and processes – regardless of the underlying technology.

“The reality is that most of the customers we encounter have multiple application platforms and a diverse assortment of technology environments,” said Sam Jankovich, President and Chief Revenue Officer of Enterpulse. “With BEA’s Services Infrastructure, we can accommodate their environments by helping to lift the business logic above proprietary applications and exposing a set of reusable systems and services. Once again, BEA is at the forefront in providing the tools designed to help businesses respond more quickly to user needs and market opportunities.”

Enterpulse’s commitment to SOA began several years ago, when the company first began designing and integrating customer portals based on BEA’s WebLogic technology stack, and instituting reuse standards across all phases of its development methodology. Having defined a common set of reusable components across different industries, Enterpulse developed a services-based asset repository and BEA Workshop plug-in to support enterprise deployments and provide its customers with flexible deployment options based on proven, repeatable assets. The repository application and resulting asset library now contain hundreds of presentation, data, and integration services. This asset library is based on SOA standards, and can provide service interfaces for searching, retrieving, and updating assets within the repository to manage the lifecycle of company assets and services. Enterpulse customers can take full of advantage of the asset repository, as it is designed to be available for implementation to support enterprise SOA projects.

Enterpulse also offers industry solutions that are designed to take advantage of SOA standards, such as its Merger Integration Solution. Recently, with the merger of two of the nation’s top wireless companies, Enterpulse helped the acquiring company support the customer verification and look-up process which can allow agents to migrate new and existing customers to the combined network. Enterpulse utilized SOA principles to centralize the customer verification and look-up processes across 17 core business applications, rather than maintaining separate instances. In addition, Enterpulse built a robust interface designed to give sales agents and customer service reps easy access to the migration process, which managed millions of merging customer information records. Through the WebLogic portal and common services framework, this view into multiple applications helps ensure effective, efficient customer service and retention. Enterpulse’s Merger Integration Solution can serve merging companies in any industry, and provides a common framework to a single, consistent view of customer data. Now, the company can extend these capabilities with BEA’s services infrastructure to support the full SOA lifecycle.

“Our customers are looking for simple and fast and standards-based approach to deploying a successful SOA,” said Gail Ennis, vice president of Worldwide Alliances. “By simplifying the integration, deployment and management of composite applications and services, Enterpulse and BEA can help save our customers significant development time and help them get from pilot stage to production with their SOA implementations.”

Services Infrastructure Helps Move SOA from Pilot to Production

Customers gravitate to SOA’s modularity and flexibility, which is designed to help them to mix and match IT resources in a “virtual” infrastructure that is integrated while not being locked into a single vendor’s IT stack. SOA also reflects a move from thinking about IT in an “application” context to thinking about IT as a “services” delivery business – helping to enable IT departments to create, assemble and deliver new services more quickly for use by employees, customers, partners and suppliers. As a new approach to enterprise IT implementation and application development, SOA can break down business applications and features into “services” – specific pieces of functionality – which can be efficiently built, combined, adapted and reused.

Many customers are already using their application infrastructure software (application servers, integration servers, development tools and portal software) to build and deploy their early SOA projects. As SOA moves from pilot to production, companies have found that they need new infrastructure that is designed to help them to quickly compose, deliver, configure and manage these services. Customers typically encounter this once they have built and deployed more than 50 services, which can result in a “services sprawl” that requires constant integration and can be difficult to scale. They also need new composition tools that work like an “assembly line” for building cars, in addition to traditional coding tools they used for “building car parts.” Service infrastructure is a new category of enterprise software designed to help enable businesses compose, configure and reuse technology assets to meet business needs in a more assembly line model.

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About Enterpulse

Enterpulse is a services company focused on developing enterprise portal, content management and services infrastructure solutions for our Fortune 1000 and public sector clients. Our products and services model is centered around bringing to market the next generation of software: composite applications. With our long history in delivering enterprise portal and content management solutions, we continue to focus on portal as the optimum delivery vehicle for composite applications-based on Services-Oriented Architecture (SOA) standards.

Headquartered in Atlanta, with offices in New Jersey and Dallas, Enterpulse has been delivering audience-focused Web solutions for clients since 1996.

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For more information, contact
Kendra Leffingwell, EVP, Sales & Marketing
404.687.1904
kleffingwell@enterpulse.com
http://www.enterpulse.com/